Each day, more and more companies regard their professionals as their greatest source of competitive advantage. Many of them embrace the idea of becoming “the best company to work for”, that is, to be appealing so as to attract and secure the commitment of the best professionals, irrespective of the level or type of position that they hold. Employing the best is and should be an obsession of modern management. The best and most suitable people for each level, position and activity, from the most basic to the most specialised, from the most operative to the most strategic.
Employer branding will play a much more prominent role in Human Capital strategy in the immediate future for our companies and this publication will help to bring this about, serving as a guide to its definition and implementation, based on experience.
Authors: Miriam Aguado – Alfonso Jiménez- Publisher: Almuzara – 2017